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Surf’s up for Nicolas Laloux and Svelte | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

Arterra Wines is catching a summer contesting wave, putting two brands under one umbrella – or, rather, one paddleboard. The wine maker enlisted agency partner Bob to help orchestrate an advertising campaign for its summer-flavoured products: dragon fruit for Nicolas Laloux and red sangria for Svelte.

http://strategyonline.ca/2023/05/10/surfs-up-for-nicolas-laloux-and-svelte/
 

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